Privacy policy

Last updated: 29 October 2026

1. Introduction

Welcome to Sweet Treat Streetwear.

Sweet Treat Streetwear (“we”, “us” and “our”) is an Australian online fashion and accessories business offering activewear, streetwear, clothing and lifestyle accessories.

Our online store is powered by Shopify, which provides the ecommerce platform through which we offer our products and related services (the “Services”).

We respect your privacy and are committed to handling personal information responsibly, transparently and in accordance with applicable Australian privacy laws, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles where applicable.

This Privacy Policy explains how we collect, hold, use, disclose and protect personal information when you visit our website, browse our products, place an order, subscribe to communications or otherwise interact with Sweet Treat Streetwear.

It also explains your privacy rights, how to contact us and how certain third-party providers, including Shopify, handle information associated with our Services.

2. Personal Information We Collect

Depending on your interactions with our Services, we may collect or process the following types of personal information.

Contact and identification information

Your name, email address, telephone number, billing address and delivery address.

Order and transaction information

Products purchased, order details, transaction amounts, payment status, order history, delivery information, returns, refunds and related customer-service communications.

Payment information

Payments are processed through Shopify and supported third-party payment providers.

These providers may collect and process payment-card details and other financial information necessary to authorise, process and secure transactions.

Sweet Treat Streetwear does not ordinarily receive or store complete payment-card numbers.

Customer account information

Where customer accounts are available, we may process account details, preferences, order history and information required to manage those accounts.

Communications

Information you provide when contacting us by email, through our website, or through our social media channels.

Website and device information

Information collected when you visit or interact with our website, which may include IP addresses, approximate geolocation, browser and device information, cookies, online identifiers, pages viewed, product browsing, shopping cart activity and checkout interactions.

Marketing information

Your marketing subscription status, communication preferences and interactions with promotional communications, where applicable.

We do not intentionally request sensitive personal information as part of our ordinary online shopping services.

3. How We Collect Personal Information

We may collect personal information:

Directly from you when you browse our website, place an order, create an account, subscribe to communications or contact us.
Automatically through Shopify and supported technologies, including cookies, pixels and similar website tools.
Through payment, production, delivery, customer-support and other service providers.
Through advertising, analytics and marketing services where those services are used and permitted by applicable law.

You may generally browse our products without identifying yourself.

However, certain information is required to process purchases and arrange delivery, including your name, email address, shipping address and delivery telephone number.

If you do not provide the information necessary to fulfil an order, we may be unable to complete your purchase or arrange delivery.

4. How We Use Personal Information

We collect, use and process personal information for purposes associated with operating our business and providing our Services.

These purposes include:

Order processing and fulfilment

Processing purchases, confirming payments, arranging production, coordinating deliveries, issuing order confirmations and providing shipping updates.

Customer service

Responding to enquiries, resolving problems, handling returns and refunds, and assisting customers with orders and products.

Store operations

Maintaining website functionality, managing products, providing shopping cart and checkout services, improving website navigation and analysing store performance.

Marketing and communications

Sending collection updates, product announcements, promotional offers and other marketing communications where permitted by law and consistent with customers' marketing preferences.

Personalisation

Providing relevant shopping experiences, product recommendations and other ecommerce features through Shopify and supported services.

Security and fraud prevention

Identifying potentially fraudulent transactions, maintaining the security of our website and protecting our customers and business.

Legal and administrative requirements

Maintaining appropriate financial and business records, complying with applicable legal obligations, responding to lawful requests and protecting our legal rights.

We seek to limit the collection and use of personal information to what is reasonably necessary for our business activities and applicable legal requirements.

5. Shopify and Shopify Network Intelligence

Our online store is hosted by Shopify.

Shopify collects and processes personal information when customers visit, interact with or make purchases through our store.

This processing helps provide ecommerce functionality, customer accounts, payments, checkout, analytics, security and related services.

Sweet Treat Streetwear has enabled Shopify Network Intelligence.

Shopify Network Intelligence allows Shopify to securely use information from customers' interactions and transactions with our store, together with information from interactions with other Shopify merchants and Shopify services, to provide enhanced ecommerce features.

These enhanced services may include:

More personalised shopping experiences.
Relevant product recommendations.
Improved store analytics and performance insights.
Enhanced fraud prevention and security.
Advertising and marketing improvements.
Other services that use information from interactions with our store, other merchants and Shopify.

Shopify may also use this information to improve services for participating merchants and their customers.

Certain enhanced services may involve advertising or product recommendations based on interactions across different Shopify merchants and services.

This processing may involve Shopify and authorised third parties located outside Australia.

Shopify's use of information for its own purposes is described in its Consumer Privacy Policy.

You can find further information here:

Shopify Consumer Privacy Policy

Customers may also visit Shopify's privacy portal to learn more about available privacy rights and choices:

Shopify Privacy Portal

6. How We Share Personal Information

We may disclose personal information to trusted third-party providers where reasonably necessary to operate our store, provide our Services and meet legal obligations.

These providers may include:

Shopify

Our ecommerce platform provider, which supports website hosting, checkout, customer accounts, analytics, communications and enhanced ecommerce services.

Payment processing providers

Providers responsible for securely processing transactions, verifying payments and helping prevent fraud.

PayPal Payments

When customers select PayPal at checkout, payment and associated transaction information may be processed by PayPal Australia Pty Ltd and relevant PayPal group companies or service providers.

PayPal may process personal information for payment authorisation, transaction processing, fraud prevention, security, dispute resolution and compliance with legal obligations.

PayPal's handling of personal information is described in its Privacy Statement.

Production and fulfilment providers

Sweet Treat Streetwear uses external print-on-demand production and fulfilment partners, including Tapstitch and Printful.

To produce and deliver orders, relevant customer information may be provided to these partners, including customer names, shipping addresses, telephone numbers, email addresses, ordered products and fulfilment instructions.

Order Fulfilment and Customer Information

To process and deliver your order, Sweet Treat Streetwear shares necessary customer information with our third-party fulfilment partners, including Tapstitch.

Tapstitch has confirmed that customer information received through Shopify orders is used solely for order fulfilment and related operational purposes. This information is not used by Tapstitch or its advertising partners for independent marketing, targeted advertising or audience profiling.

Tapstitch retains order-related customer information for record-keeping purposes unless a deletion request is received.

If you wish to request the deletion of your personal information held by Tapstitch, you may contact Sweet Treat Streetwear, and we can submit the request on your behalf. Tapstitch has advised that it does not separately retain categories of customer information for legal or operational purposes following a deletion request.

Requests involving other service providers will be handled in accordance with their applicable privacy practices and legal obligations.

Delivery and logistics providers

Couriers, postal services and other logistics partners involved in transporting and delivering orders.

Website and technology providers

Service providers supporting website functionality, product information, shopping features, discounts, security, analytics and administrative operations.

Marketing and advertising providers

Shopify and other relevant services that support customer communications, advertising, analytics and personalised shopping experiences.

Professional advisers and authorities

Where reasonably necessary for legal, accounting, administrative or regulatory purposes, or where disclosure is required or authorised by law.

We do not independently sell customer contact lists to data brokers.

However, certain Shopify enhanced services, advertising arrangements and third-party tracking integrations may involve uses or disclosures classified as a “sale”, “sharing” or “targeted advertising” under particular privacy laws.

Where applicable, relevant privacy choices and opt-out rights are made available in accordance with those laws.

We do not authorise service providers to use personal information for unrelated purposes simply because they have technical access to our Shopify store.

7. Cookies, Pixels and Website Tracking

Our website uses cookies and similar technologies to support its functionality, security and shopping experience.

These technologies may be used to:

Maintain shopping carts and checkout sessions.
Remember website preferences.
Support customer account functions.
Understand website traffic and browsing activity.
Analyse website performance.
Improve product discovery and shopping experiences.
Support marketing, advertising and related measurement activities.

Shopify and certain third-party applications may use pixels or similar technologies that receive information about website interactions, subject to their configurations and applicable privacy requirements.

Some connected applications may be authorised to access information such as IP addresses, browser details, device information, browsing behaviour and online identifiers.

The availability and operation of these technologies may depend on the services enabled and the customer's applicable privacy choices.

Our store uses Shopify's customer privacy tools, including automated consent and data-sharing controls for regions where those controls apply.

Where privacy controls are available, customers may use them to manage relevant data collection or sharing preferences.

Customers may also restrict cookies through their browser settings, although doing so may affect certain website functions.

For information about Shopify's privacy practices and available choices, please refer to:

Shopify Consumer Privacy Policy

Shopify Privacy Portal

8. Marketing Communications

Sweet Treat Streetwear may send marketing emails containing product announcements, collection releases, special offers and brand updates to customers who have subscribed or where otherwise permitted by applicable law.

Customers are provided with an opportunity to subscribe to email marketing during checkout or other relevant interactions.

Our Australian checkout does not preselect the email marketing subscription checkbox.

Customers may choose whether they wish to receive promotional emails.

We may also use automated marketing communications, including abandoned-checkout reminders.

Our abandoned-checkout recovery email is configured to target customers subscribed to email marketing.

Marketing communications include an unsubscribe option where required, and customers may withdraw their subscription at any time.

You may also contact us directly to update your preferences.

Unsubscribing from marketing communications does not prevent essential transactional messages, including order confirmations, payment updates, shipping notifications, refunds and customer-service responses.

We seek to conduct electronic marketing in accordance with applicable Australian laws, including the Spam Act 2003 (Cth).

9. International Storage and Transfers

Sweet Treat Streetwear is based in Australia, but we use international ecommerce, payment, production, fulfilment and technology providers.

Our Shopify data hosting location is currently configured as the United States.

Shopify may also process personal information through affiliated companies and authorised service providers in other countries.

To produce and deliver orders, relevant personal information may be disclosed to international fulfilment providers, including Tapstitch and Printful, and their authorised delivery or operational partners.

Printful's published privacy information identifies processing arrangements involving the United States and several European countries, including Latvia, Poland, Spain and the United Kingdom.

Tapstitch's published privacy information also describes international processing arrangements, including references to the United States and Canada in certain circumstances. The full countries involved in processing Australian orders may depend on its operational arrangements.

Personal information may therefore be stored, accessed or processed outside Australia, including in the United States and other countries used by our service providers.

We take reasonable steps appropriate to our circumstances and applicable legal obligations to protect personal information disclosed overseas.

These may include reviewing the privacy and security practices of the providers we engage and using established ecommerce and fulfilment services.

Further information about our principal providers is available through their published privacy policies:

Shopify Consumer Privacy Policy

Printful Privacy Policy

Tapstitch Privacy Policy

10. AI-Assisted Business Management Tools

Sweet Treat Streetwear may use AI-assisted tools connected to Shopify to support legitimate business administration, product management, website content and other operational activities.

These tools may include authorised integrations that allow store information to be accessed or managed through conversational interfaces.

Depending on their permissions and the tasks performed, authorised tools may have access to certain customer, order or business information.

Where personal information is involved, we seek to limit its use to legitimate business purposes and take reasonable steps appropriate to the nature of the information and the services used.

Use of an AI-assisted tool does not necessarily mean that all customer information available through the integration is accessed or processed for every task.

Our use of these tools may change as our business and technology requirements develop.

11. Security of Personal Information

We take reasonable steps appropriate to our business to protect personal information from misuse, interference, loss, and unauthorised access, modification or disclosure.

Our store operates through Shopify's ecommerce infrastructure, which provides security features designed to protect transactions and customer information.

We also seek to limit access to customer information to people and service providers requiring it for legitimate operational purposes.

Despite reasonable safeguards, no method of electronic storage or internet transmission can be guaranteed to be completely secure.

Customers should avoid sending complete payment-card details, passwords or other highly sensitive information through ordinary email or unsecured communication channels.

12. Retention of Personal Information

We retain personal information for as long as reasonably necessary for legitimate business purposes, including:

Processing and fulfilling orders.
Providing customer support.
Maintaining business, taxation and accounting records.
Managing refunds and disputes.
Meeting legal and regulatory obligations.
Maintaining relevant customer accounts and communication preferences.

Where personal information is no longer required, we take reasonable steps to delete or de-identify it when appropriate, subject to applicable legal and recordkeeping requirements.

Some information may be retained independently by Shopify, payment providers or fulfilment partners in accordance with their legal obligations and retention policies.

13. Your Privacy Rights and Choices

Depending on applicable law and your circumstances, you may have rights relating to your personal information.

These may include:

Access

You may request access to personal information we hold about you.

Correction

You may request correction of information that is inaccurate, incomplete, out of date or misleading.

Deletion

You may request deletion of personal information, subject to applicable laws, available privacy rights and legitimate retention obligations.

Marketing preferences

You may unsubscribe from promotional communications using the unsubscribe link in marketing emails or by contacting us.

Additional privacy rights

Depending on your jurisdiction, you may have further rights relating to data portability, restrictions on processing, objections to certain processing activities or targeted advertising choices.

To make a request concerning information held by Sweet Treat Streetwear, please contact us using the details provided below.

We may request reasonable verification of your identity before responding to a request involving personal information.

Requests will be considered and addressed in accordance with applicable law.

Where information is processed independently by Shopify, customers may also use:

Shopify Privacy Portal

14. Children's Privacy

Our website and products are intended primarily for adults.

We do not knowingly seek to collect personal information from children under 16 for marketing purposes.

If we become aware that information has been collected from a child in circumstances requiring parental or guardian consent, we will take appropriate steps consistent with applicable law.

Parents or guardians who have concerns about a child's information may contact us using the details below.

15. Third-Party Websites and Social Media

Our website may contain links to third-party websites, social media platforms and other external online services.

These services operate independently and may have their own privacy policies and information-handling practices.

We are not responsible for the privacy practices of external websites or services that we do not control.

Customers are encouraged to review the relevant privacy policies before submitting personal information to third parties.

Information you share through social media platforms may also be processed in accordance with the privacy policies of those platforms.

16. Privacy Complaints

If you have concerns about the collection, use, disclosure or handling of your personal information, please contact Sweet Treat Streetwear.

We ask that you provide sufficient information for us to understand and investigate your concern.

We will review complaints fairly and aim to provide a response within 30 days.

Where additional time is required, we will endeavour to keep you informed.

If you are dissatisfied with our response, or have not received a response within 30 days, you may be able to lodge a privacy complaint with the Office of the Australian Information Commissioner (OAIC), where the matter falls within its jurisdiction.

Further information is available at:

Office of the Australian Information Commissioner

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, technology, service providers, website operations or applicable legal requirements.

When changes are made, the revised policy will be published on our website with an updated “Last updated” date.

Where required by applicable law, we will provide additional notice of material changes.

We encourage customers to review this Privacy Policy periodically.